The problem is that most of these amazing sketches will remain a beautiful idea, nothing more. To realize them, you ne investment. To make shoes, you ne lasts, molds and much more. Buying them is a risk. Especially when you are unknown to anyone. Cornelius Schmitt, CEO of Zellerfeld Schmitt is confident that 3D printing is a way to ruce shoe production costs to almost zero. At the same time, such shoes will not be ugly and will be able to reflect the ideas of the most creative designers.
How Zellerfeld Shoe Production Began
To get the ball rolling, Schmitt began reaching out to shoe namibia phone number library industry professionals on LinkIn. Some only told him about shoe-making processes. Others join Zellerfeld. That’s how Schmitt found Florida Institute of Technology (FIT) professor Gary Chwatuk, who became the company’s creative director in 2019. In 2020, Schmitt met designer Heron Preston, who had previously work for Nike and Kanye West.
The designer was surpris by how passionate
Schmitt was about his project and how tirelessly he work to bring it to fruition. The first time Cornelius and I had a Zoom call in 2020, I felt like I was we do not differentiate ourselves talking to a young Steve Jobs. He was like a genius fanatic, a guy who literally hand-built [shoe-printing] printers with his college friends in a garage somewhere. It seem like he never slept. I would get messages from him day and night. Heron Preston, Zellerfeld designer Zellerfeld creator Schmitt and designer at work It was Chvatuk and Preston who help design the first models.
In a year, they develop the entire line of shoes
How Zellerfeld Uses Marketing Smartly The first model ws data available for order was releas in the fall of 2021. It was call HERON01. Heron Preston help improve this model. The price for a pair is $350. The debut model of HERON01, which was later improv by Preston The press began actively commenting on the launch of Zellerfeld. In large part because the design of the first pair was work on by Preston, known for his collaboration with ultra-fashionable rapper Kanye West. Schmitt realiz that in order to launch a successful project, he ne to find other famous designers. More collaborations with them meant more mentions in the press, which directly affect sales.