Unless there is objective evidence to support the claim, practices cannot demonstrate professional superiority in any way. Example: “We are the best plastic surgeons in the world”, “you are under the care of the greatest ophthalmologist in the area”, “make an appointment with the most qualifi doctor”.
Do not use hyperbole when describing techniques or results
A potential patient’s health should be discuss realistically and without embellishment. Therefore, using hyperbole, exaggerat statements, or claims that should not be taken literally would be frown upon. Examples: “Your skin will be smoother than silk,” “Book an appointment for the best day of your life,” “You’ll be as thin as a model.”
Do not guarantee a permanent cure for an incurable diseas
o not use intimidation or undue pressure for services, products, or procures. Example: “If you do not see Dr. X, you will be doing your family a disservice.”
Don’t make scientific claims without a reliable study
Physicians are requir by law and laos email list their code of conduct to provide truthful information when making health care decisions and recommendations. Therefore, it would be an ethical violation for any practice to claim results that cannot be scientifically proven, regardless of whether or not the physician is talking to his or her own patient.
Example: “Having surgery with X will extend your life by 10 years” (when instead it is two years).
Do not show before and after photos without proper information
Because before and after photos can influence a patient’s decision-making process, the practice nes to clearly state that results vary and that there is no guarantee. Otherwise, patients could reasonably expect to see similar results.
Disclaimers improve your customer experience and boost sales with these 4 shopify apps should be includ with perceiv claims, even if the quotes are direct from previous patients.
Do not reveal patient details
Disclosing afb directory patient information, which would mean revealing their identity, is definitely not allow on your website or social mia.