Is your commercial database a subject that concerns you on a daily basis? Data is the fuel of your business. Indeed, in the absence of quality data Enriching Data in your database, your prospecting files , as well as all the commercial work that follows, will lack efficiency! In short, quality data is the basis of any good Customer Relationship Management (CRM) . We will share with you some information to know to understand how to enrich your data over time.
The data problem: different intra-company needs
In order to define the overseas data value of data in a company, it is essential to understand by whom it can be used and for what. Indeed, the sales department will not express the same needs as the general management for example. The basis of any data enrichment work is therefore to define the needs of each in order to adopt the best enrichment approach.
To begin, let’s ask ourselves where the data is in the company and how is it managed? It is generally the IT Department (Information Technology Services Department) that draws up the data import diagram and then enriches it via a tool. This enrichment tool can be a CRM (Customer Relationship Management), an Excel or Access document . A database management business tool, a CRM cannot be effective if it is not acquire and configured according to your specific needs (development of specifications). Similarly, it does not fulfill its objectives if it is not 100% used once deployed.
In our opinion, it is in this building an effective backlink strategy for your site configuration that a cross-sectional look at each person’s objectives is interesting: Phone Partners offers, among other things, to identify each person’s needs and issues, in order to work on a strategic specification which aims to maintain your data.
The stages of data enrichment
- Your goal: to hold a heritage and a repository of commercial data conducive to strategic thinking in the medium and long term. Ours therefore: to collect , harmonize , analyze and optimize the exploitation of your customer commercial data.
To do this, we offer to help your bfb directory structure your files/database according to its use. To begin, an audit of the existing data within your files/database and with regard to your objectives is necessary. The data you have must continue to live and evolve over time!
To keep your data alive and evolving, it is important to identify and collect the missing data, then allow your teams to adopt best practices to exploit the database and maintain a high level of data qualification.
To ensure that the high level of quality of your data is maintain over time, it is essential to use your tools ( CRM tool , prospecting or marketing automation software ) to deploy targeted prospecting , acquisition and loyalty actions .
Each company has specific goals and needs that can vary over time. Qualified and enriched data over time will be the best fuel to advance your sales teams and your strategic direction.
In this configuration, calling on a service provider with a strategic and expert eye can only be beneficial to your business.
To summarize, our experience and our know-how in this area allow us to:
– Audit your commercial data assets.
– Analyze , homogenize and structure data according to your business objectives and operations.
– Collect missing data.
– Ensure that the high level of data quality is maintain over time.