marketing promotion is very important for a company, because this is an era of the Internet. We have very good products , but how can we let more people know about them, understand them and use them? This problem is a relatively important problem faced by many companies. Some companies may think of this problem, but don’t know how to do it. Some companies may not know or will not think of this problem.
Misconceptions about Internet Marketing and Internet Promotion
1. Internet promotion is not equal to Internet marketing
1. Internet promotion: Focus on the word “promotion”. To understand it literally, the meaning of the word “promotion” is to let as many people as possible know about the product. As long as others know about the product, the purpose of promotion is achieved and it is also a successful chile phone number library promotion. Often the investment in Internet promotion is relatively small. From the perspective of manpower, one person can also operate it. The key to the success of Internet promotion is execution, such as exchanging friendly links , which is a very basic promotion work.
2. Internet marketing: focuses on the word marketing. The purpose of our marketing is not just to let people know about the product like promotion. The most important thing is to generate actual economic benefits. The measure of whether the marketing promotion work is done well is often based on how many products or services are sold. In addition, the investment in Internet marketing is usually relatively large, and it is not something that can be done by one person, but requires teamwork.
2. Internet marketing is a life-saving straw
It is a good thing that enterprises attach importance to network marketing, but some enterprises have too high expectations. Especially in some industries with fierce competition, or enterprises that have encountered bottlenecks, they like to regard network marketing as a life-saving straw, thinking that network marketing alone can save a company. This idea is biased. To put it bluntly write sponsored articles is network marketing, and it is just a marketing method. It just borrows the network, an emerging high-tech platform. Although it may be cheaper and more effective than traditional marketing methods, it is definitely not to say that network marketing can bring a company on the verge of bankruptcy back to life. Whether an enterprise can be healthy depends entirely on whether the enterprise puts users first and whether its products and services are excellent. This is the key to the success of the enterprise.
3. Internet marketing does not require investment
Compared with traditional marketing methods, online marketing does require less investment, but less investment does not mean no investment. Especially in terms of manpower, many companies’ network departments have only one or two people, but they are responsible for website planning, technical maintenance resource data network promotion, and . Some companies even require the management of the company’s local area network and computer maintenance. I don’t believe there are such all-round marketing and promotion personnel. Even if there are, if they are not senior executives in major companies, they will start their own businesses. It is impossible for them to stay in a small company and earn a meager salary.
Four: Having a website is marketing
Often, if an enterprise wants to do network marketing, it needs to build a platform first, such as a marketing website . I personally think that it is very necessary to build such a website for network marketing. However, this is only a part of network marketing, and network marketing is a systematic project. It is not enough to build a website to be called network marketing. Building a website is only the first step. In addition, many enterprises have a misunderstanding. After the website is built, they just stare at the website’s IP , PV, and number of inclusions. Enterprise websites are not entertainment websites, so it is impossible to have high traffic . Moreover, enterprise websites are usually not updated, and there is no content, let alone high inclusions and daily snapshots. As mentioned earlier, enterprises do network marketing to bring benefits, and they should also pursue benefits.