How do companies choose an online marketing promotion platform?

There are more and more online promotion platforms and various promotion methods. So how should enterprises choose the right marketing promotion platform ? How to choose specifically?

First, search engine platform

 

The main advantage of the search engine platform is that it is a promotion method that combines brand and effect. First of all, it is free chile phone number library and the exposure is very large compared to marketing promotion platform. At the same time, since customers actively search and consult, their intention is also relatively high.

Optimization is a way to achieve a ranking behind the advertising position without paying per click . The cost-effectiveness is indeed relatively high. However, the quality and quantity of keywords during optimization , as well as whether they are stable, are what companies need to focus on when looking for optimization outsourcing companies.

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Second, e-commerce platform

 

The biggest advantage of e-commerce platforms is that customers are very willing to buy them. However, price comparison is quite serious, and the profit of each transaction may be relatively low. Then there is the high threshold for promotion. In the early stage, a lot of manpower and funds are need to decorate the store. Some ways to quickly increase the store’s greenletter: you can’t fake twitter and star rating in the early stage also require a lot of money, and continuous investment is also require in the later stage. After stabilization in the later stage, it is relatively easy to manage.

Third, information flow platform

 

Information flow is a popular online promotion method in the past two years . Its advantage lies in its massive display and low display cost. However, due to its passive display method, the customer’s intention is the lowest among the three platforms, and the conversion rate is also relatively low. Therefore, information flow is most suitable for the promotion and creation of fast corporate resource data as well as industries with rigid demand and high frequency of demand.

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