Digital media consumption has only increased in recent years. Statistics suggest that by 2022, people will consume digital media eight hours a day. Email and social media offer certain advantages and disadvantages as marketing media.
In this article, you will learn adb directory about the possibilities of email and social media marketing and how you can integrate these media to develop a diverse marketing strategy.
Let’s start with the basics – the definition.
What is email marketing?
Email marketing is a direct and digital marketing channel that can be used to communicate, educate, generate leads or sales, and build engaged communities. It’s no surprise that approximately 87% of B2B marketing professionals prefer this sales channel.
Combined with personalization and target segmentation, this channel can take you straight to a potential lead’s inbox.
Businesses can send welcome emails to usa whatsapp numbers list new subscribers, promotional emails for incentives, or re-engagement emails to inactive subscribers. They can automate abandoned cart emails or transactional emails using email marketing tools.
That’s not all! With email marketing, you can build credibility by sending emails with user-generated content or reviews.
What advantages email marketing has for you
Own your email contact lists : This is the only marketing channel that allows you to own or control your contact list. With social media or paid ads the media platform or advertising companies usually have their own algorithms.
You can lose social media subscribers never to regain them. But subscribed email contacts how to get the most out of email and social networks in your marketing mix are always at your disposal.
Encourage audience feedback : One of the easiest ways to get credible audience feedback is to send email surveys to your loyal subscribers.
Reach leads with personalized content : It is important to reach the right lead at the right time. Emails allow you to segment your contact list and send them personalized content.
What is social media marketing?
Using social platforms to attract leads , promote your services, or connect with an audience can be called social media marketing . A popular channel among B2C professionals, social media can help you reach a wider and more diverse audience. You can humanize your brand and create buzz through social networks. With a staggering 4.8 billion users across the globe, social media has become a ubiquitous force, shaping the way people connect, share, and engage in the digital age
Social media includes networking platforms, audio or visual media sharing websites, discussion forums, and business platforms. Popular social networks for marketers include Facebook, Instagram, LinkedIn, Youtube, Pinterest, and Twitter.