As a sales manager, here is a question that we can ask ourselves: should we move to develop a sales phoning center , or recruit a sedentary salesperson ? Telesales (or sales phoning) is not necessarily valued recently, in the digital age… and yet! We believe that it is an essential development axis for your sales team . We will explain to you why, in our opinion, telesales and telemarketing are inseparable from an effective sales department.
Telesales versus field sales?
We tend to oppose these two shop aspects of sales, and yet, they are very complementary. Indeed, the telesales advisor will intervene before the sales interview, but will also be able to maintain the customer relationship and promote the loyalty of your customers. We believe that it is economically more valid to ensure the retention of existing customers than to act perpetually in prospecting to compensate for customer defections.
Valuing people in the digital age
How to stand out from the competition in the digital age?
By strengthening human interactions with your customers, you give your company the opportunity to strengthen proximity to them , but also to better anticipate their needs by collecting their feedback.
Indeed, in the eyes of the customer, nothing replaces the added soul of a real conversation, with professionals listening to them. Phoning will demonstrate your high degree of human proximity with the clientele.
The challenge for the tele-advisor? Maintaining and developing pre-existing links
Sales phoning is a subtle art that write sponsored articles requires listening skills, responsiveness, adaptation, persuasion, but also an ability to bounce back and anticipate the customer’s needs. In addition to all this, telesales advisors are trained in specific sales techniques specific to this tool.
The role of the telesales agent or tele-advisor is therefore, in addition to the field sales representative, to identify upstream the reasons for dissatisfaction and correct errors before losing customers. He is therefore the control tower of the field team, to whom he can give the information necessary for the proper development of your turnover .
Telesales, yes, but included in a multichannel strategy!
As you will have understood, bfb directory is therefore not a question of opposing the various communication channels , but of recognizing the advantages of each in order to make them complement each other harmoniously in the way most suited to YOUR business.
With this knowledge and expertise in B2B commercial phoning, Phone Partners is able to provide you with professional answers and solutions to ensure a high level of customer satisfaction, a high loyalty rate and a regular business volume.
To summarize, our experience and our know-how in this area allow us to:
– Transfer our skills to your teams and ensure your commercial phoning and telephone prospecting operations on your behalf.
– Ensure a close and rewarding business relationship with all of your customers.
– Generate a regular volume of business while ensuring customer loyalty and satisfaction .
– Identify latent dissatisfaction and correct it before losing the customer.
– Detect new needs among your customers which represent development prospects for your business.