Nowadays, social media allows us to manage and generate campaigns more easily. One strategy we suggest is to create a story that puts customers in the situation.
For example, if your product is a car, create profiles of fictitious people, but with all kinds of details: their age, job, children, interests, etc. This will help people identify with your product.
4. Content marketing
The Lean Startup methodology can be even more powerful if used with content marketing. In fact, carrying out a combination of both is very simple, you just need to have your online business and a database. With just these two things, you can start with your strategy; you can try sending a survey to some of your clients (with no more than 5 questions) about what products or dentist database services they consume or which ones they miss. Based on the answers, you can then create articles for your blog and your newsletters . It is important that, depending on the type of company you have, you give one focus or another to the article.
If you are, for example, a kitchen gadgets company, your articles can focus on how to use them, giving recipes that are simple with the different appliances, etc.
5. Email Marketing
Using emails to attract (and retain) customers is the order of the day. To be able to carry out this strategy, it is necessary that customers give you their email address, and how can you get them to do this? By giving objectives: what are your main objectives? them quality content that really interests them. Creating ebooks and infographics is one of the best ways to achieve this. In this post we show you 5 very useful tips for your email marketing campaigns.
6. Tracking metrics
Metrics are essential in any methodology to be able to evaluate the results and know if the actions being carried out are having good results. Nowadays, thanks to the Internet, practically everything can be measured. With Google alb directory nalytics, for example, you can know with great precision how users behave on your website, which pages they visit the most, etc.
There is also the option of using software like HubSpot , which will help you measure the performance of your campaigns effectively so you can make the best decisions based on real data.