Have you ever noticed how the productions recommended to you are different from the options available in other profiles on the same account?, the platform identifies your behavior and uses your history as a basis to organize the films and series presented on your home page.
This way the chances of you being able to watch a production without having to spend hours searching for the best alternative are even greater. This provides a more exclusive and unique experience for each user registered on the streaming platform.
Following the same strategy as
Netflix, Spotify is able to save all your recent playback data and can segment music playlists based on your preferences.
In fact, we can find web personalization laos email list in its main annual campaign called “End of Year”, which creates a list of the most listened to songs by each registered user, presenting information about the number of songs played in hours, main genres listened to and favorite artists.
Web personalization is gaining more and more ground among brands that want to increase conversions and, consequently, their sales. For this reason, don’t waste time and start optimizing your strategies to shorten the sales cycle and achieve better results with digital campaigns!
Want to learn even more? How about continuing your visit to our blog? Then, check out 8 tips for creating a successful campaign !
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March 11, 2019
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