The sudden outbreak of the epidemic in 2020 caught many companies off guard. How will the marketing and promotion methods change in 2020? What impact will it have on companies? Next, let’s learn about the marketing and promotion methods that companies can implement in 2020:
1. Search Engine Marketing ( SEM )
This is a widely used promotion method, which is very popular among small and medium-sized enterprises . Search engine service providers often like to brag to advertisers that they are doing precision marketing by bringing the meaning of words closer to the online marketing group, but whether they are accurate depends on themselves. It is worth mentioning that in the search auction marketing chile phone number library method, the initial promotion cost is not very high, most companies can afford it, and it has a certain degree of accuracy. This is why Google, Baidu and other search engine service providers can make a lot of money.
2. Website Advertising online marketing
Doing banner and flash advertising promotion on the website is a traditional online promotion method. This type of advertising can promote a wider target group than the potential target customer group like search bidding. Currently, website advertising is one of the main how to reference your blog on google? ways for domestic portal websites such as Sina, Sohu, and NetEase to make profits .
For ordinary SMEs, this type of advertising is usually too expensive because it is expensive. At the same time, due to the economic returns of SMEs, it is difficult to evaluate its effectiveness. Therefore, large portals usually do not want SMEs to purchase advertising accounts.
3. Short video ads online marketing
In the past, people were accustomed to communicating information through text, pictures, etc., and online video transmission methods were more direct, more intuitive, and easier to accept. At present, the rapid rise of video websites makes video advertising as a marketing tool more qatar data imaginative in the future.
4. Forum promotion
Online communities or forums based on BBS are currently very scattered in China. You can imagine how difficult it is to achieve better marketing results in communities like BBS. However, if these large and small communities or forums are unified and integrated, and then marketing activities are carried out, the results may be very different.
5. Self-media promotion
We-media platforms have been a popular method of online promotion in recent years . In 2020, companies can continue to leverage the advantages and dividends of self-media to support their marketing and promotion efforts.