Furthermore, it is important to understand that conversion is not necessarily a conversion into sales. For example, a company may decide that it wants to increase its contact list and create SEO campaigns focused on converting new leads. In this case, conversion is not related to closing a sale, but rather to capturing the persona’s personal data.
The conversion rate to the campaign objective and goals. To calculate it, simply divide the number of conversions by the total audience. To find the value as a percentage, simply multiply the final value by one hundred. Check out the example below.
For every one hundred people
Who visit a dental clinic’s website italy email list through SEO results, seven will schedule an appointment. Therefore, we can say that the conversion rate will be:
Conversion metrics are typically more geared toward paid traffic strategies, such as performance marketing . So, even if you track this metric, it shouldn’t be among the most relevant for organic traffic actions, even though it is possible to increase e-commerce sales with SEO .
2. Traffic or number of visitors
When thinking about aero leads the focus of an SEO strategy, which is to drive a quality audience to your e-commerce, website or blog pages, traffic should be a very relevant metric. One of the most used sources to understand how user visits are going on your domain is Google Analytics , a tool provided by Google itself for free.
The first step to accessing the metrics on this b2b digital marketing: it supports you in being dashboard is to create an account on the platform and set it up. Then, it is important to analyze the results and understand which sources of traffic are. After all, the tool provides results on which sources of organic traffic and which are paid traffic.